TV presenters have always been an influence on women's fashion. Women who wear similar clothes to the presenters will take style tips and outfit ideas from them so the presenters have certain looks created for them. There are style icons for all ages of women because of the variety of TV programming. Some presenters will only wear clothes from certain designers as clothing brands have noticed the effect these presenters have.
One female TV presenter who is well-known for her fashion interest is Alexa Chung. Based around items which are only available in certain shops, her style is quite quirky. Her followers are able to find out where she buys her clothes so that they can copy certain elements of her style and, so this has helped her to create a fan base.
Social media like Facebook and Twitter have helped female presenters create this following too as their followers can comment on what they wear, ask them where they bought it and what they think of certain things. Because of this interaction with these style icon presenters, their influence on female fashion has become extremely great in recent times.
It is not unusual to see female TV presenters with their own style page or column as women's magazines have also noticed how women look at what presenters wear. It's also common to see female presenters like Alexa Chung or Fearn Cotton on the cover of these magazines when they are seen wearing something new or something different.
Female TV presenters have a huge input on female fashion because of them being in the spotlight on programmes viewed by people of a similar age. Their styles are created so that they can be worn by the viewers of the programme. It's not uncommon for people to be able to pinpoint where certain items worn by the presenters are from because certain retailers pay the presenters to wear their items.